Tom and Jennifer Hedberg founded Latitudes Map and Travel Store in 1987 as a place for those who love to travel and explore. Nat Case joined the store in 1991 and we soon made our first map, The Lakes District of Minneapolis.
Nat moved to Vermont in 1993, and in 1994 Hedberg Maps was spun off as a separate company, with Nat leading our production offices in White River Junction, VT. Hedberg Maps’ line of published maps grew as they launched the Professor Pathfinder brand of college-town maps. A 1995 citation in a national design magazine for our Harvard Map helped launch Hedberg Maps from a regional publisher to America’s premier specialty mapmaker. The Professor Pathfinder brand was expanded to most of our retail-sale publications.
In 2000, production offices moved back to Minneapolis, where we make our maps today in the historic, arts-filled Northrup King Building. In 2003 Dorothy Jordan joined our group. Initially drawn to Hedberg Maps by “wanting to meet whomever is behind the cool Santa Map”, Dorothy quickly became the organizational glue that we were missing, wearing so many hats it’s easy to forget which one she’s wearing.
Hedberg Maps began as a map publisher and has evolved into a marketing solutions company. We’ve had the pleasure of working with a wide variety of clients on custom map projects of all kinds. Meanwhile, our product line has continued to grow, including maps of colleges and college sports, baseball teams and airports, Santa Claus and the Titanic.•••
Our overall philosophy remains simple: to create the most useful maps we can—accurate, affordable and attractive. We believe that mapmaking is a craft. We have striven over the years to make our maps useful tools which are also beautiful and memorable. The outcome is a portfolio full of award-winning publications and satisfied customers from coast to coast.
Maps and graphics shouldn’t be a secret code. Clear type, careful color choice, easy-to-fold paper formats, effective electronic versions, and well-defined layouts all define our work. Starting with a deep, flexible base of information, we build maps one at a time, taking into account the peculiarities of each place and subject. While we strive for efficiencies, a “cookie-cutter” style of map automation can easily be pushed too far. We want each map and each publication to hold its own with happy users and proud sponsors.
Our motto says it all: “Life’s too short for bad maps!”